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Gorillaz : Plastic Beach

Released: Out Now
What is a Plastic Beach? Is it a metaphor for the consumerist world and its destruction of the planet? Or is it a genius way of not getting sand in your swimming costume? It does not really matter, because at the end of it, Gorillaz have a highly accomplished third album and have managed to keep – for the most part – people on side with their cartoon conceit.
Plastic Beach is proof of Damon Albarn’s almost singular ability of turning all things musical to gold. Demon Days made short shrift of the tough second album tag and really placed them on a mainstream footing with the pop successes “Feel Good Inc”, “Dare” and “Dirty Harry”. Plastic Beach has gone further. By Albarn’s admission this is their poppiest record yet and its list of contributors – Snoop Dogg, Mos Def, De La Soul (again!), Lou Reed, Gruff Rhys, Kano and Mark E. Smith – provide a multi-genre timeline of artists. Yet the album still has that Gorillaz conceptual feel. Images of the natural world being subsumed into a synthetic gloop prevail; “And nobody knows what to do with the heat/Under sunshine pylons we’ll meet while rain is falling like rhinestones from the sky” (Rhinestone Eyes).
Whilst themes of unease, unknowing and artificiality connect the songs, generically the album is disjointed. Often critics look for a linear connection from song to song, but for the record’s argument to work – and this is only one interpretation – the deluge of electro-pop, hip-hop, pop, indie and dance is essential. On a purely commercial note, it is genius to make a record so broken up into individual units. The complaint that no-one buys albums anymore because consumers only want one or two tracks from a record should not apply to Plastic Beach as it is stuffed full for everyone’s taste. The music equivalent of Tesco.
The album is really homage to the talents of Damon Albarn, who you can easily envisage as an artist standing in front of a blank canvas, whirling a brush and producing Rembrandt. His subtleties and composition are so well honed, that each song has stands alone as a triumph. “Empire Ants” which mixes treacle-thick, mournful indie, synth and the ghostly vocals of Little Dragon’s Yukimi Nagano – in Groove Armada mode – is balanced by the authoritativeness of Mos Def on “Sweepstakes.” Snoop Dogg, Bashy and Kano give punch to the album and yet are overshadowed, paradoxically, by Albarn’s crackly and effete vocals on “Rhinestone Eyes” – an outstandingly evocative critique of consumerism and eco-destruction.
To flood your album with collaborations is a risky business but as with everything else he is done, this writer sits back and doffs his cap to Albarn and his cartoon buddies.
5 Stars
Words: John Elmes
Posts: 5
Reply #5 on : Wed April 04, 2012, 13:24:28