Maps : 'Die Happy, Die Smiling'
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Released: 11th January 2010
Label: Mute Records
Strangely compelling from the start, “Die Happy, Die Smiling” is a somewhat unorthodox track from a man no stranger to being somewhat unorthodox.
James Chapman has seemingly taken a more polished approach to Maps' second studio album and, despite being compelling, it appears to be a hit and miss affair as this track shows. Whilst the carefully woven rhythms still form an important part, an electro - reliant melody removes a large chunk of emotion so integral to the music.
In it's place is a comparatively bland vocal melody supported by a range of synthesised effects that provide nowhere near as much punch as previous efforts. The guitars are drastically missed, as is a definitive punch to an often lifeless vocal performance.
Yet amidst these rushing chords and persistent drumbeats lurks that compelling element, an addictive yet illusive component that it is impossible not to like. Whether it is the blend of bright effects or the underlying chords that are barely audible, it saves the track from being a poor effort and turns it into an intriguing, fresh one.
So instead of being a new, ill conceived direction, “Die Happy, Die Smiling” represents an authentic, considered change of pace. And whilst it takes some getting used to, it certainly is worth it when you do.
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